What is a logo?
• A logo is a flag, a signature, a street sign.
• A logo does not sell, it identifies.
• A logo derives its meaning from the quality of the thing it symbolizes.
• What a logo represents is more important than what it looks like.
• The principal role of a logo is to identify, and simplicity is its means.
• A logo, primarily, says who, not what, and that is its function.
• A logo takes on meaning only by association with a product, a service, a business, or a corporation. It derives its meaning and usefulness from the quality of that which it symbolizes.
• A logo should have a timeless appeal, yet be contemporary.
• A logo should have a high legibility and interpretive factor, be clear and recognizable, simple and flexible to use.
• A logo should translate well in black and white, as well as in the corporate colors.
• A logo should have the scope and versatility to accommodate the growth and maturation of the organization
Design attempts to express what something is.
Wednesday, April 25, 2012
Tuesday, April 24, 2012
Questions to ask yourself
What are some good questions to ask yourself about design?
when your interest for illustration and motion graphics began?
Which artists do you use for reference?
How did you develop your style and how would you describe it?
What is your creative process while creating a piece?
How is your relationship with different media?
How do you describe your daily routine?
Which is your favorite piece so far?
What are five lessons you believe are really important for every illustrator?
What are some websites that you like to visit?
By asking yourself different questions you can see where you are and makes goals for where you would like to go.
Monday, April 23, 2012
Resume for graphic designers
What are the main components of a resume?
Your Resume Layout
Graphic Design Resume Typography
Name and Contact Info
Personal Statement (also known as your objective or mission statement)
Your Experience
Education
Capabilities
Software Skills
Awards
Organizations
Interests
References
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